According to a recent study ad blocking grew by 41% globally to over 200M active users in the last 12 months, costing publishers an estimated $22B during 2015. Another study concludes that at least 419M active users (22% of the world's 1.9B smartphone users) are blocking ads on the mobile web.
11% of the global Internet population is blocking ads on the Web
30% global growth YoY in adblocking usage
615 Million global devices are blocking ads
Digital publishers are having hard time monetizing their content. Often the production of content costs more than they are getting through traditional advertizing.
Fake news are part of the reason why only 32% of Americans have a great deal or fair amount of trust in the media.
Use of clickbait in publishing to drive more users is affecting trust in the media in general. 55% of those who click on bogus articles leave the page they land on within 15 seconds.